The Making of an Exclusive | WSJ
Ms. Solomon and nearly every other buyer attending the shows are on the hunt for an exclusive, the industry term for a runway look that is later revamped to make it unique to a particular retailer. When a must-have item comes down the runway, she immediately thinks, “How can we Bloom-itize it?”
Alice + Olivia
Bloomingdales “Exclusive” based on the Alice + Olivia dress above.
The cost or benefit of the open intellectual property rights adhered to in the fashion industry? Click here for a fascinating review of this issue.
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