Fashion Bloggers Get Agents | The Fashion Technology Connection
The advent of agents who specialize in fashion bloggers points to the evolving influence of blogs. Once considered fashion-obsessed amateurs, style bloggers have matured into tastemakers and savvy marketers who can command four- and five-figure fees from brands. Even mainstream agencies are joining the action. This spring, the popular blogger Bryanboy signed with Creative Artists Agency, a Hollywood firm better known for representing A-list actors like George Clooney.
More ways in which the fashion industry continues to track the digital-economic-landscape more deftly than other creative industries. Here are some prior links highlighted on JNOMICS.
- H&M’s Blogger Collaboration (via Brand Channel)
- Burberry’s Reinvention (via WSJ)
- Fashion Week’s Rendezvous w/ Blog Sites (via WSJ)
- A Blogger and his Brand (via WSJ)
- The Prince of Ralph Lauren (via Fast Company)
J N O M I C S
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