First it was 50 Cent, and now, DJ and producer David Guetta has paired up with wildly popular YouTube lip-synching teenager Keenan Cahill for a video.

We have to wonder: Is this going to become a thing — collaborating with Cahill and other popular YouTubers? Part of the new promotional cycle behind pop and hip-hop releases? (via Billboard)

Yet another new idea in music promotion.  Seems totally viable.  A question is, as song/record sales continue to slump, what product will promotional video collaborations like this be selling?

JNOMICS